“In 2004 alone, the company lost $1.2 billion, and in the subsequent period, it lost over $500 million. But after closing more than 500 stores, Blockbuster was able to realize a slim profit of $50 million in 2006 and lose just $74 million in 2007.

Since 2002, Blockbuster has seen its stock price plummet from $29 per share to its current level of just $2 per share…

… although Blockbuster has closed hundreds of stores in the past few years, almost 4,000 stores are still standing all over the United States…”

Blockbuster has been experiencing the changing market long before RedBox became an issue in their domain. Netflix and other online retailers were the first nails in the coffin of the dying breed of simplistic brick and mortar rental stores. How long will they be able to hold out while they change their methodology?